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FUJIFILM Healthcare

A CVIS Pricing Strategy That Flexes with Your Hospital’s Finances


Written by Fujifilm Healthcare Americas | January 2021


Nearly 50% of adults in the U.S. are affected by cardiovascular disease. That makes Cardiology a service line of critical importance to hospitals on the path to better patient care and improved financial performance.

At the same time, Cardiology is faced with a multitude of obstacles. Patient and procedure volumes are increasing while staff burnout is also on the rise. Add retention challenges and revenue model changes to the mix and it’s the perfect storm for hospitals struggling to increase operational efficiencies, spur growth and improve quality.

That’s why cardiovascular information systems (CVIS) are in the healthcare spotlight. Not “traditional” CVIS. Rather, a single, integrated digital infrastructure that can seamlessly connect technology, people and processes, like Fujifilm’s VidiStar:

As discussed in a previous blog, it’s important to choose the right CVIS for your hospital’s needs and goals. Any solution should drive benefits in multiple areas, including reporting, workflow, collaboration, analytics, revenue and patient outcomes.

But we all know that “pricing” is another pivotal point in the decision-making process.


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Price structure can make or break a decision

To accurately budget for – and successfully deploy – the right CVIS for your hospital, it’s imperative to review every aspect of a vendor’s pricing structure. To put this into context, consider the overall pricing strategy associated with VidiStar. The following are some high-level callouts that our customers noted as deciding factors in choosing Fujifilm’s VidiStar:

  • Software as a Service (SaaS) models that flex with the volumes experienced at your facility:
    • Allows applications to be delivered over the Internet – as a service – vs. having the responsibility of complex software and hardware management on your end.

  • Our SaaS model gets high marks for:
    • Reducing IT costs.
    • Making upgrades easier.
    • Improving accessibility.
    • Providing more predictable costs.

  • CapEx models:
    • Provide innovative financing options to help your hospital through these difficult times.
    • Allow you to take advantage of amortization and depreciation of your investment over an extended period of time.

  • Deferred payment and risk sharing options to help your facility be prepared for the expected significant increase in patients.


ROI related to reimbursements

Following is an actual example of ROI based on recent results reported by hospitals using VidiStar:

  • Average reimbursement for Echocardiogram: $200
  • Estimated increase in daily exams: *1-2 additional exams/day
  • Potential additional exams per year: 270 additional exams/year
  • Projected annual increase in revenue: +$54,000 (i.e., $200 x 270 exams)

Hospitals surveyed estimate the pay-off for VidiStar to be just 2 to 3 years (based on estimated annual increases in revenue).

Visit here for more details about VidiStar pricing and competitiveness.

*Data based on respondents of Fujifilm’s 2020 customer insights survey of 26 sonographers and 15 physicians using VidiStar